Who is Alex Lasarev?

I ran away from home at 15 with nothing. What came next I couldn't have scripted if I tried.

A month of sleeping on buses and in laundry rooms. Two years in and out of youth hostels. Then, at 18, my mother passed away and left me a million dollars - along with every unresolved trauma that came with it.

I blew the money fast. Turns out inheriting wealth and being ready for it are two very different things. But the experience lit a fire. I needed to understand why intelligent people — including me — kept making catastrophically stupid decisions with money, relationships, and their lives.

That question led me everywhere.

It led me to stand-up comedy at 19, which turned out to be cheaper than therapy and considerably more fun. It led me into the world of men's dating and personal development, where I eventually built a global following of over 100,000 YouTube subscribers as Sasha Daygame - and played a founding role in making daygame, the art of meeting women authentically in everyday life, a worldwide movement. It led me to create the Direct Dating Summit in 2010 and the Infinite Man Summit in 2015. It led me to develop Comedy Therapy - a workshop that uses humour and radical honesty to crack people open in the best possible way.

And then it led me somewhere I didn't expect.

In 2009 I had my first genuine spiritual awakening. Over the next decade, through a series of reality-shattering experiences, I realised something that changed everything: the fear, the grasping, the need to perform, the inability to just be - all of it stems from one fundamental misunderstanding of what we actually are.

We are not separate beings competing for scraps of love, money, and validation. We are expressions of the same one consciousness, temporarily wearing human suits, here to remember our nature and use our unique gifts in service to each other.

I know how that sounds. I also know it's true — not as a belief, but as a direct lived realisation.

What I do now is bring all of it together.

For men who are ready:

I help smart, successful men stop wasting time on dating apps, overcome their fear of rejection, and start showing up fearlessly in the real world — through proven daygame methodology, deep personal development, and the inner work that makes it all stick. The external results are real. But the transformation that lasts is always an inside job.

The entry point is Comedy Therapy: The Fearless Man's Guide to Authentic Connection - a half-day workshop that uses humour, vulnerability, and authentic storytelling to dissolve the social fear that's been holding you back. It's the most fun you'll ever have doing personal development work. From there, for the men who want to go deeper, we go deeper.

For those on the path:

If you're already doing the inner work and seeking a community aligned with genuine self-realisation and service to others, come find me at iProject.Love — a space dedicated to empowering light workers to step fully into their divine purpose and contribute to the world that's emerging.

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